The organization can be viewed similarly to a system of government, including their management, work is as important as recognize, represent and articulate the various forces participating in it. The management function of an organization, understood as a living space where decisions of strategy, allocate resources, are facing crises and managed human resources, priority should be seen as agreement or consensus to respect the rights of its members and meet social responsibility of the entity in context. In this context of relationship should be taken into account subjective aspects of social processes, among them the motivation and satisfaction of its members. A viable structural system should establish plans, provide services or develop products and meet the demands of its component groups. On this last point, management must understand that the practice of good communication brings to the organization of the intentions of the plane and put it on the scale of achievements. To do this, it must have the ability to articulate and lead the team work and to coordinate efforts to develop a shared project. Specifically, we expressed Rodriguez, management has to be very clear that coexist in the same organization is interacting areas and processes that are generally different, although they may be aimed at achieving the same end product or goal.
In the same organization, therefore, coexist different worlds: a world that thinks on the basis of economic performance, productivity and process efficiency, the other social and personal relationships, where are similarities and differences, and a third communications messages and everything is conducted in an orderly and satisfactory. Do not ever neglecting internal communication, encompassing all acts of communication that occur within an organization. This communication concerns all components from the overall direction and management, through pictures, managers and employees. It aims to inform their internal audiences of what the organization does and achieving a positive climate of involvement and integration of people, increase motivation and therefore productivity. All this to achieve maximum optimization of resources, making the projects more efficiently and cheaply as possible. We feel very positive that this vigilant management of how this implementing their communication, as the results are being generated, if any that are not achieving, is to pass the necessary corrections, if the communication because it