SUMMARY if has become very common in the current society, the fact of that the companies not to be if worrying in such a way about the subject social responsibility. It is verified that the tax incentives still are shy for such organizations and its position not yet is very favorable in relation to excessively. This article has the purpose to analyze the most varied types of operating companies or not of the subject. In the search for a more active model in the society, the companies try to develop the form support to surpass the multicriteria racionalista model. Moreover, these must walk for an internal overcoming in the question enterprise social responsibility. For in such a way, a exploratrio study it was executed based in research on the subject where it was possible to analyze the vision of these companies in relation to the boarded subject.
Ahead of the current scene, where paradigmticas changes happen the all instant, it is difficult to ahead affirm the position of the companies of the boarded subject. Exactly because the speed with that they get excited, is strong significant. Therefore one concludes that the alone companies will not despertaro the feeling to be sustainable. They need the figure of a manager very trained well, brought up to date and motivated encarecidamente so that in it if they inhale and they look for to wake up the sustainable side in its action. Words key: Social responsibility.
Support. Ecodesenvolvimento. 1 INTRODUCTION This article has the objective to show what the companies come making to remain inserted solids and in a so competitive world as the current times. It is observed that to grow with competitiveness, they come more searching each time if to adjust to the new concept of sustainable company. A company to receive the intitulao from sustainable, it must beyond using recycled paper or carrying through the correct destination of the garbage, to search the awareness as a whole.