Beckham is a controversial footballer who, despite its unquestionable quality, is almost better known by other club activities. Even so, it has a track record that is not within the reach of many. David Beckham is a midfielder of great quality. Even his detractors admit that, with respect to the quality of their passes and his ball stopped launching precision, has few rivals. In addition, is a player, despite appearances, very professional, as his teammate Milan Gatusso has recently defined.
Its natural position in the field is the right band, either in the center of the field as an organizer, or even average tip. Therefore, we could say that he has some versatility, but always within an order. Football example serves to introduce the importance of a correct definition of positions within the company, and how it is important that each worker characteristics conform to the post and to the idiosyncrasy of the company. Although Beckham can play in several positions, hardly life as a striker, will win although insurance that would be any coach by head (remember when Clemente took goalkeeper Molina as left inside, in a match for the Spanish national team, and almost scored a goal). And what is more secure is that as a goalkeeper it would not very far. Thus in the company every employee must play in the post that corresponds, collaborating with the team, and no better equipped for some jobs and others will be more prepared for others, which explains why many times a worker who had done a brilliant job and it’s shifted, happens to play a mediocre work (for examplethe classic case of the seller who is promoted to director of marketing, since that is neither trained nor fits him to him personally). On the other hand, it would be the subject of positioning. In other words, is product Beckham how perceived.
Beckham is a player of great quality, professional and with an enviable track record: 100 times international, single player English that has marked three World Championships, winner of several Premier League in England, the Champions League, Intercontinental Cup, and part of key in the League won by the Real Madrid of Capello, after spending half a season on the bench by technical decision (which demonstrates your professionalism). Despite this, many football fans see how dominant his other facets of the advertising icon, married Victoria Adams, Posh Spice with which the football part goes into the background by a poor positioning, i.e., Beckham has failed position itself clearly as a footballer, he has not clearly established in the minds of consumers is the basic product (footballer) benefit. Although in reality, in this case, perhaps influenced by his wife, more correct to say that he did not know it would say that he didn’t is likely (since the economic benefits obtained by advertising and the sale of their lives have been far superior to products derived from its facet of football, despite having cache of) Star of the sport). Original author and source of the article.